New Journo [N_J] aims to forge new conversations around culture, sport & lifestyle.
Our Mission
We’re passionate about spreading awareness of great things and people from rural areas, local cities, small brands, and under-the-radar events. We talk about concepts and happenings globally while touching on those not spoken about enough. By doing this, we hope to capture the culturally invested audiences from major cities and brands, drawing in their clientele and making them aware of companies, projects, and individuals that deserve more recognition.
Who are we?
An external consultancy.
An online editorial platform.
An internal creative studio.
New In — A monthly roundup of things, places and happenings on our radar. We think they should be on yours, too.
New Playlist — Our repeated songs, released quarterly. The anti-curated playlist with an eclectic mix of genres, so there is something for everyone.
The Guide — A delve into villages, towns and cities, showcasing the best on offer. We believe wherever you go, there’s a new place to discover.
New Angles — We’re multifaceted people. New Angles is the ‘interview’ strand to New Journo which aims to explore all aspects of us as human beings. The way we conduct ourselves; our home life, work, friendships, and personal interests all impact each other. We’re complex and all of us should be celebrated without being put into one box.
Recent — A compilation of quick lists across our core themes: culture, sport, and lifestyle. It includes projects that have passed, things we love online, or tried-and-tested recommendations from trusted sources. We'll discuss things farther and wider under our curatorial eye.
New Profiles — A nod to everything and everyone we admire.
Brand — Independent Businesses
Recap — Events, Initiatives, Projects
People — Muses
Meet — Quick Interviews
New to — Opening the doors to easily entering a new hobby. It may appear intimidating at first, but it doesn’t need to be. Once you find your group of the right people, it can be super community-orientated. Led by independent brands and real people.
Internal: Creative Studio
Solo or projects in collaboration that embody our ethos, all curated by N_J.
External: Consultancy
We work with small businesses to add a new lease of life, be a critical friend, and a connective tissue amongst like-minded people, brands and initiatives. Sometimes, you get restricted in the day-to-day running, and that’s ok. We’re an ideas generator and want to help grow and support you.
We believe in cross-collaboration rather than competition, with brands, organisations, and projects helping to build each other. We understand independent retail, community, and engagement, but we also understand brand alignment. We bring in the right products, partners, and collaborators to create an offering and outcomes that are right for you.
Services
Direction, Ideation, Business Development
Project, Event Management and Curation
Visual Research
PR and Communications
Social Media Strategy
Content & Copywriting, Editing
Brand Guidelines, Tone of Voice
Bespoke Travel Guides
Photography: Events, Products, Interiors
We don’t work exclusively in one category but rather in a hybrid. It’s a new and modern way of working. We find the story and combine it with the best way to communicate.