The Art of Giving [29 Nov - 1 Dec_24]
A Modular Festive Market
SERCHIA Gallery and New Journo are delighted to present The Art of Giving, a new approach to seasonal shopping in the form of a Modular Festive Market. Join founders Christine Serchia and Emily Birkett, respectively, to celebrate the season, championing artists, women-led British brands and timelessly designed products in a low-key setting. Located in Bristol, the gallery will act as a shop floor showcasing a carefully curated selection of twelve highly coveted female-founded brands, a nod to the Twelve Days of Christmas, personally chosen by the curatorial duo. This will be interspersed with ‘Marked by Light,’ SERCHIA’s latest exhibit in collaboration with the Bristol Photography Festival, highlighting four talented women photographers in keeping with the weekend’s ethos.
After working in London, the two curators now reside in Bristol and County Durham, polar opposites of the United Kingdom. The curation of goods on sale will reflect the locality by also including rural small business owners outside of capital cities, and supporting makers from all corners of the UK.
The informal event puts the ease back into Christmas shopping. Twelve items in SERCHIA and New Journo’s modular wishlist will be displayed in the white-walled gallery space as works of art at a higher price point. Adjacent is a cosy room, labelled the ‘pink room,’ filled with smaller stocking fillers. This pre-curated edit allows you to mix and match your own hamper, knowing all are complimentary.
Happening on the traditional Black Friday weekend, the pop-up event challenges the perception of consumerism, offering a more tailored, considered outlook on gifting. It’s about the ceremony and rituals you share with others rather than the product itself: interactions, utilitarianism, and sentimentality, with quality and beauty taking front and centre. A small gathering will be held on Fri 29 Nov, in addition to the regular weekend opening hours, as a chance to meander the gallery and chat with the organisers, surrounded by ambient music, mulled wine, baked goods and festive scents. It is free-entry with community at its core.
Credit: Ivy In The Garden, SERCHIA, 2024
About SERCHIA
SERCHIA is a residential and not-for-profit woman-run gallery, artbook library, reading room, creative studio, publisher, residency programme and photo agency which has been celebrated by The British Journal of Photography as a “new and ambitious gallery based in the beautiful home of its founder.” Magnifying the vision of contemporary artists, SERCHIA interacts with the community through a constellation of engaging events, experiences, and collaborations while endeavouring to support and cultivate opportunities for artists of all backgrounds. SERCHIA is curated by Creative Director Christine Serchia and named after her father, Frank. Christine has been awarded ‘Top Ten Most Exciting Art Directors‘ and ‘Top Ten Best Art Directors’ by Creativepool for proposing ideas and creating work which inspires others. Previously Art Director for Cubitts, since initiating SERCHIA, Christine has collaborated with innovative independent brands and award-winning creative agencies, including NEOUS, BBH, Folk, The Little Greene Paint Company, G . F Smith, and Courier Magazine, to name a few.
Christine Serchia, Founder of SERCHIA
@serchiagallery | serchiagallery@gmail.com
“Art is a holistic practice. As is kindness. The Art of Giving offers a creative ceremony to celebrate our gratitude for those we love by sharing the gift of time. The modular curation of these unique and beautiful designs simplify the process of giving, while enriching the thought behind each object to encourage time-based exchanges where the ceremony itself offers the recipient a gift of time, of memory, of sensorial experience, over and over. Infinitely. A way to spend time together even while apart.”
Emily Birkett, Founder of New Journo
@new_journo | hello@newjourno.com
“Working with Christine and SERCHIA Gallery is a dream collaboration for New Journo and me. We have a similar curatorial eye, and this, combined with our skillsets in art direction, market curation, and brand consultancy, means the concept development has been seamlessly aligned. As female founders, we are excited to champion other women-led small business owners and present them with consideration, creating an inviting shopping experience which is complimentary to the gallery.”
Brands
Soder Studio: @soder_studio
Homework Store: @homework.store
Maya Njie Perfumes: @maya.njie.perfumes
Wright & Doyle: @wrightanddoyle
ES Ceramics: @es.ceramics
Naomi Bikis: @naomibikis
Pruzan: @pruzanrunning
Stine Keinicke: @stinekeinicke_studio
Laro: @larolondon
Mabel & Co: @mabel_and_co
Studio Deve: @studiodeve
Louisa Charlotte Oates: @louisa_charlotte_oates
Pacha Design: @pachadesignuk
Details
Fri 29 Nov, Sat 30 Nov, Sun 1 Dec 2024
Fri: 3pm - 5pm | Sat, Sun: 10am - 3pm
SERCHIA Gallery, 24 Elmgrove Rd, Redland, Bristol, BS6 6AJ